There should be two tests for your column. One is a plate count test, the other one is a selectivity test. For the plate count test, a small UV-active hydrocarbon is used for reversed-phase columns. Examples: toluene, naphthalene, acenaphthene. Such an analyte gives only one type of interaction and the determination of the plate count is uncomplicated.
For a selectivity test, much more sophisticated tests should be used in order to measure different components of the properties of the packing. You want to measure hydrophobic retention, silanol activity, hydrogen bonding, steric interactions. Several tests have been published that accomplish this. Of course, I am of the opinion that my own test (or variations on it) is the best...