Not really confusion, but a neat little local story. Two 14 year old schoolgirls did a science project measuring the Vitamin C content of a blackcurrent juice sold here ( Ribena ) using an iodine titration. They couldn't find even a fraction of the claimed amount, and found more sugar than Coke.
They thought they were doing the experiment wrong. They attempted to contact Glaxo Smith Kline to discuss, who didn't initially respond. Responding later, GSK apparently just told them they were wrong, without explaining why.
Further work confirmed the girls' result, so they went to the regulators, who also go stonewalled by GSK. In court, GSK got hit with a ~US$150,000 fine ( large for NZ ), and has already agreed to major actions in Australia to avoid a similar court case.
The judge was scathing of GSK's approach of not responding to the scientific questions from the 14 year old girls, and later the regulators, but instead relying on strident marketing assertions without even considering the girls' evidence.
GSK now claims they have performed some analyses, but their own analyses were inaccurate. No details were provided.
How very 21st century - don't worry about the facts, just spend more on marketing to solve the perception issues. Incidently, neither of the girls plans on a science career - sensible lasses.
Bruce Hamilton