Dear JA,
I will take the liberty of clarifying some issues on Primesep 100 use. First of all, bromide ion is absorbing in UV and you will see the bromide peak at 210 nm. On Primesep 100 column bromide will not retain and you will observe it close to the void. Your quaternary amine will retain based on hydrophobic and ion-exchange properties. Because of positive charge of quaternary amine you will have strong cation-exchange interaction on Primesep 100 column. Reverse phase interaction depends on hydrophobicity of your compound. In mixed mode chromatography you have two interactions at the same time.
If both interactions contribute to retention you need strong mobile phase which will reduce retention by RP mechanism (high organic concentration) and IE mechanism (high buffer concentration).
You pointed out that your compound is retained well on RP column, meaning that you have enough hydrophobicity in your analyte. The only problem is peak shape, which can be fixed with another mixed mode column such as Primesep B or Primesep B2. These are reverse phase and anion-exchange columns at the same time. The column surface has a positive charge which improves peak shape for positively charged analytes due to ion-exclusion phenomena.
In both cases you can control elution by playing with buffer concentration. Here are few applications which show excellent peak shape for basic analytes (amines and quaternary amines)) retained/separated based on reverse phase and anion-exclusion mechanisms:
http://www.sielc.com/compound_113.html
http://www.sielc.com/application_065.html
Bromide ion will retain well on these columns. The example below shows an application with both bromide and basic compounds retained at two different compositions of the mobile phase.
http://www.sielc.com/application_066.html
You explore benefits of Primesep mixed mode
cation-exchange columns to the full when you analyze hydrophilic quaternary amines with insufficient retention on RP column even with no organic in the MP. See example below:
http://www.sielc.com/application_007.html
For quaternary amines, a weaker ion-exchange column such as Primesep C would be more appropriate. Most likely, you are not eluting your quaternary amine from Primesep 100 column. As a first step, I would inject your sample without column and measure peak area (UV 210-215). After that, you need to inject you compound with Primesep 100 column as see if you are observing two peaks –one for bromide ion and another one for quaternary amine. Sum of the peak areas for bromide ion and second peak must match you peak area without column (plus minus 5%). If with the column installed you have smaller peak area (50%???) then you are not eluting your quaternary amine. You need to either increase your buffer concentration or use a weaker Primesep column
If you can provide me with your email I will send you a few other applications and can help you with optimization of your separation
Kind regards,
Vlad