Hello Again,
As Gerhard notes high above this post; "Take the hydrophobicity tables from different sources and look for a column which is far away from the area of the columns you already used." Here is an excellent web site to employ in this work:
http://www.hplccolumns.org/database/compare.php
Just locate your column(s) that aren't working out for lidocaine, and go to the opposite Fs factor.
An off-the-cuff idea, Spherisorb is created in a Vaguely Similiar way to uBondapak (the phase USP recommends), why not give that a whirl--it still comes in a non-endcapped version? I still like Atlantis (medium ligand density and endcapped), if for no other reason than Atlantis, which is L1 material, works in a similar fashion to polar-embedded phases such as Supelco RP-Amide or Agilent Bonus-RP, which are L60 material, and recent articles published in Elseveir journals seem to use polar-embedded phases for lidocaine and similar compounds, including their metabolites (my thanks to Tom Jupille...I've been away from Pharma for a while, but things are coming back to me, albeit slowly).