** I agree with what BZK said.
To elaborate a little on peak hieght and peak area...
Peak height can be measured with great precision, but it is inversely proportional to peak width (so you must be sure that your peak widths are remaining constant throughout your analysis). To do this you can control your columns temperature, eluent flow rate, or your rate of sample injection. Important to reiterate, do not overload your column.
Peak area doesn't vary with peak width, however it is affected by adjacent peaks. Peak area is also proportional to concentration; if the width changes then the height will change therefore peak height is not as good for analysis (peak area should remain the same).
Look up the Van Deemter equation too, that will help for ways of reducing zone-broadening and you can see the H vs u curve to give you an idea of optimum velocity at which H is at the minimum. Using Van Deemter, the five areas of zone broadening are Eddy Diffusion (A-term), longitudinal diffusion (B-term), mass transfer (stationary and mobile, cm and cs terms) and stagnant pools. If anyone would like these individually explained or how to reduce the band broadening using these equations, let me know.