Bryan, I think you'd be "in the clear".
From the "Policies" statement:
Participants are welcome to discuss specific products or services by name. If you have a product which solves a posted problem, go ahead and talk about it, but material that actively promotes the sale of a product or solicits participants will be deleted from the message board. Unsubstantiated opinions or "trashing" of commercial products also will be removed.
Translated: providing details of a separation on your column or instrument as part of a discussion of a user question is OK (actually, encouraged). Posting a price list or starting a new thread with one of your applications is not.
"Spam" is a lot like pornography: it may be hard to define, but most people recognize it when they see it.