I would think the cause is the irreversible RP column adsorption of some plasma components such as protein and/or lipids, so a better sample preparation might help to prolong the column's life.
if your analyte isn't bound to plasma component, the sample prep usually includes an ultrafiltration followed by acidification/centrifugation, and then LLE or SPE to extract the supernatant. You can use other solvent, e.g. chloroform for the extraction, and then dry it and recondition the residue in ACN for injection.
Also I suggest you to take a look at the SIELC column (
www.sielc.com). They claim that plasma can be directly injected into the column without any prep. I've never tried it, but the claim sounds reasonable.
Good luck