The question of pH can get people into table-pounding arguments. Here's my 2¢ worth:
I like to start with pH couple of units away from a pKa. That minimizes the potential for robustness problems that can arise when you are close to pKa, and ionization changes rapidly as a function of pH. In this case the possibilities are pH 2.x, pH 6, pH 9.5 (13 isn't practical). In a reversed-phase system, pH 9.5 with a base-stable column would be my first choice. Your molecule will still be charged (around +1.5 units), and you may have a problem getting retention unless the rest of the molecule is quite hydrophobic.
Assuming you can get reasonable retention, you can manipulate the selectivity by playing with mobile phase strength, organic solvent type, temperature, column type, and pH. I tend to prefer the first three because they are more amenable to "tweaking" (changing column type is essentially reshuffling the deck and dealing a new hand; moving the pH can make big changes in selectivity -- so big that robustness suffers).
If you can't get retention, then you will have to use either an ion exchange column, add ion-pair reagent to the mobile phase, or use one of the "mixed mode" columns that incorporate both ion-exchange and reversed-phase functionality. Once you can get retention, selectivity control is pretty much as in the previous paragraph.
TFA is a possibility, but if I read your reply right, your analyte will have essentially a +3 charge, so retention would be quite a problem. TFA itself is a weak ion-pair reagent, so that may help (HFBA would be another possibility in that regard).