I know this might look like a trival answer but I would really reconsider Mobile phase pH. What is the Pka of your analyte? If the pH of the MP is not close enought to the analyte, ionization will occur further increasing the polarity of the analyte and faster elution.
Analyte PKa is 3. I am playing with my mobile phases arround that only.
So you have a rather strong acid with an pKa of 3.
Some suggestions:
- Concerning reversed-phase chromatography, at pH-values of 5 and above your acid should be protonated (that is non-ionized) and hopefully hydrophobic enough to be retained on something like C18. Use a high amount of an appropriate buffer and low amount of acetonitrile. For scouting, I'd run something like a gradient from 95% buffer to 50%.
- If you still don't get retention on reversed phase, you might consider ion-pairing. For this, you should use a pH below your analytes pkA (so that it is in an anionic state) an a cationic ion-pairing reagent (some ammonium type stuff e.g. tetrabutylammonium hydrogensulfate).
- For HILIC, I'd also use a buffer below the pkA to get it ionized and run a gradient like 90% acetonitrile to 50% (that's the other way round as in reversed phase!).
I think Vlad is on holiday, otherwise he would have suggested mixed-mode by now

. This might be a good option, unfortunately I'm not very experienced with this.