Vlad:
This is what one might think by inspection of the functional group of the ZIC-HILIC material, which has an amine and a sulfonic acid in the same ligand, a zwitterionic combination. Certainly SeQuant advertised the neutrality of their material for the first couple of years, since zwitterions are supposed to be neutral. They quit claiming this once the evidence piled up in the literature that in fact the two charged centers do act independently under some conditions. References:
1) Y. Takegawa et al., J. Sep. Sci. 29 (2006) 2533: At 5 mM salt, glycans with (-) charge from sialic acid elute earlier from a ZIC-HILIC column than do neutral glycans, due to electrostatic repulsion. 20 mM salt shields the repulsion and the sialylated glycans then elute later than the neutral glycans.
2) Y. Guo and S. Gaiki, J. Chromatogr. A, 1074 (2005) 71: Increasing the salt conc. in HILIC from 5 to 20 mM causes a decrease in retention of (-) charged analytes on an amino column (by knocking out electrostatic attraction) but increases retention on ZIC-HILIC and several other materials (which presumably all exhibit some (-) charge themselves. Again, the salt shields electrostatic repulsion.
3) Y. Guo, S. Sriniviasan, and S. Gaiki, Chromatographia 66 (2007) 223: Very nice graph showing the increase in retention of a (-) charged analyte on ZIC-HILIC, silica, and two other materials between 5-20 mM salt and a levelling off of retention above that.
4) A.J. Alpert, Anal. Chem. 80 (2008) 62: Extensive discussion of electrostatic repulsion effects in HILIC, including the conclusion that it takes about 20 mM salt to form a complete electrical double layer on a stationary phase with some charge and thereby shield electrostatic effects [cf. the Merck recommendation that started this thread].
5) N.P. Dinh et al., J. Chromatogr. A, 1218 (2011) 5880: At 5 mM salt in HILIC, ZIC-HILIC has a higher cation-exchange capacity than does PolySULFOETHYL A, which is designed to be a cation-exchange material. At 20 mM salt PolySULFOETHYL A is still a cation-exchanger but ZIC-HILIC now does act neutral. This highlights the conditionality for titrating the sulfonate groups in ZIC-HILIC.
6) D.V. McCalley, J. Chromatogr. A, 1217 (2010) 3408: Similar observations about ZIC-HILIC acting as a cation-exchanger at low salt concentrations but not at higher ones.
The consensus about this subject is that all silica-based materials exhibit some (-) charge in HILIC under some conditions (pH > 4; < 20 mM salt) unless they have amine groups in the coating. This doesn't mean that HILIC is not useful; it just means that you have to take them into account and use more salt in the mobile phase if you don't want them to be present.