Hi Johanna,
I currently use SEC to measure the average molecular weight of gelatine. I am not aware of using SEC to measure/quantify the amount of gelatine in a certain product. When I want to know the amount of gelatine in a formulation I measure the amount of 4-hydroxyproline present. This amino acid is very specific to collagenous protein, so it is a fairly accurate indicator of gelatine content.
There is a fair amount of literature on the subject, but basically chloramine-T is used to oxidize 4-hydroxyproline into a pyrrole-like compound, this is condensed with p-dimethylamino benzaldehyde (Ehrlich's reagent) to form a reddish compound, the absorbance is read in the visible region (about 560nm, but this can vary somewhat). Because the amount of 4-hydroxyproline present in gelatine is more or less fixed (depending on collagen source: bovine, porcine, poultry, fish, etc.), a constant is factored into the calculation made from the absorbance regression of hydroxyproline standards, and this will give you a good estimate of the gelatine content. It is not a very sexy procedure, but it works.
I am not very knowledgable in SEC techniques, I am a 1st year chemistry graduate student and there are a lot of things I don't know about the subject, so you may have some luck using SEC. But, I also work for a gelatine manufacturer so I know that the above method will work with some tailoring to your appplication. I hope this helps. Good Luck.
JRussell